About

The boutique is the hero. We’re the layer underneath.

BrideTry is virtual try-on and booking for bridal boutiques. A bride sees herself in one of your gowns on your own branded website, then books her appointment while she’s still in love with the dress. It stays entirely yours: your brand, your gowns, your booking.

Why we built it

BrideTry didn’t start from a blank page. Before this, we built a working virtual try-on for made-to-measure wedding gowns, a product called BespokeWear, and watched brides light up when they finally saw themselves in a dress they’d only imagined.

But that first product sold gowns directly, and the longer we watched, the clearer one thing became. The magic isn’t the try-on itself. It’s the moment a bride walks into a boutique already sure, already in love, already ready to say yes. That moment belongs to the boutique. It should never be cut out of it.

So we rebuilt the whole idea around the boutique. BrideTry carries your branding, shows your gowns, and hands every excited bride straight into your own booking. The try-on quietly does the dreaming. You do the fitting, the styling, and the yes.

What we believe

The boutique owns the relationship. Brides never leave your world, and they never see ours. BrideTry is white-label by design.

Made for bridal, not bolted on. Lace, beading, trains and silhouette stay true, and the try-on never slims or reshapes the bride. It’s a way to imagine the dress, not a replacement for seeing it in person.

Privacy first.A bride’s photo is not kept on our servers, consent is built in, and the whole flow is built to UK GDPR. You can read exactly how we handle photos in our privacy notice.

The company

BrideTry is a product of Readiscover Ltd, registered in England & Wales and registered with the UK Information Commissioner’s Office (ICO). It’s built and run by Ashley, who previously built BespokeWear.

For anything at all, email hello@bridetry.com. We reply personally.